Comparison · 155 merchant reviews read · Updated October 2026
Visually vs Emerald Collective
Short answer
Pick Visually if you need theme tests and template tests and you want the most proven option (147 reviews).
Pick Emerald Collective if you need audience targeting.
 Visually |  Emerald Collective | |
|---|---|---|
| App Store rating | 4.8★ (147) | 2.9★ (17) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | FreeCheapest plan: Free Plan. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | June 15, 2022 | December 3, 2024 |
| App Store listing | App Store listing |
Visually starts at $0 a month, Emerald Collective at $0
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only Visually can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| Visually | Emerald Collective | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ○ |
| Template tests | ● | ○ |
| Content tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ● | ● |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Audience targeting | ○ | ● |
| Free plan | ● | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Visually | |
|---|---|
| Price | 1.4% |
| Billing and refunds | 1.4% |
| Support | 2.9% |
| Bugs | 2.2% |
| Setup | 0.7% |
| Dashboard | 0% |
| Reporting and stats | 0.7% |
| Flicker | 0% |
| Page speed | 0.7% |
| Integrations | 0% |
| What you can test | 0.7% |
| Results | 0% |
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
Visually replies to 53% of reviews, Emerald Collective to 25%
| Visually | Emerald Collective | |
|---|---|---|
| Reviews with a developer reply | 53% | 25% |
| Praise support | 81.3% | 31.3% |
| Complain about support | 2.9% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
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