Comparison · 145 merchant reviews read · Updated October 2026
Shoplift vs Emerald Collective
Short answer
Pick Shoplift if you need theme tests and template tests and you're replacing Google Optimize (8 reviewers made that move).
Pick Emerald Collective if you need shipping tests and you want to start on a free plan.
| App Store rating | 4.9★ (133) | 2.9★ (17) |
|---|---|---|
| Cost at your traffic | $99+/moStarting price. The listing says price rises with visitors but gives no tiers. | FreeCheapest plan: Free Plan. |
| How price scales | Starts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | September 15, 2022 | December 3, 2024 |
| App Store listing | App Store listing |
Emerald Collective starts at $0 a month, Shoplift at $99
Shoplift
- Core$99/mo
- Advanced$399/mo
- Pro$999/mo
“Based on site-wide monthly unique visitors.”
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only Shoplift can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| Price tests | ● | ● |
|---|---|---|
| Theme tests | ● | ○ |
| Template tests | ● | ○ |
| Content tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ○ | ● |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Audience targeting | ● | ● |
| Heatmaps | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Price | 3.9% |
|---|---|
| Billing and refunds | 1.6% |
| Support | 1.6% |
| Bugs | 1.6% |
| Setup | 0.8% |
| Dashboard | 0.8% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 1.6% |
| What you can test | 2.3% |
| Results | 0.8% |
The most common Shoplift complaint: price
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Emerald Collective replies to 25% of reviews. Shoplift replies to none
| Reviews with a developer reply | 0% | 25% |
|---|---|---|
| Praise support | 71.3% | 31.3% |
| Complain about support | 1.6% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Very bad, I insist for a long time, has experienced constant error, delay, unable to create the test, can't choose the product after test finally launched the first product price, but it's very wonderful is a few hours later I products in the price of shopify concrete was somehow changed, changed to test the price of group B, ridiculous! Customer support is slow to respond, I can never reach…
Doesn't work very well, when you've created a price testing sometimes the test just disappears, you cant edit it either.
Results merchants put a number on
- 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
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