Comparison · 327 merchant reviews read · Updated October 2026
Intelligems vs Visually
Short answer
Pick Intelligems if you need audience targeting and profit per variant.
Pick Visually if you want to start on a free plan and you care about a developer that answers reviews.
 Intelligems |  Visually | |
|---|---|---|
| App Store rating | 4.8★ (197) | 4.8★ (147) |
| Cost at your traffic | $69+/moStarting price. The listing says price rises with orders but gives no tiers. | $80/moUp to 600 Orders covers your traffic. |
| How price scales | Starts at $69/month (or $660/year) and goes up with your store's sitewide order volume, with higher tiers adding merchandising, shipping, checkout and post-purchase testing; a free trial is available. | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. |
| Launched | December 1, 2021 | June 15, 2022 |
| App Store listing | App Store listing |
Visually starts at $0 a month, Intelligems at $69
Intelligems
- Smart Content$69/mo
- Smart Merchandise$112.1/mo
- Smart Shipping$112.1/mo
- Unlimited$349/mo
“Pricing scales based on sitewide order volume”
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
Only Intelligems can run audience targeting
Read from each app's listing. A dot means the listing says it can do it.
| Intelligems | Visually | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ● |
| Offer tests | ● | ● |
| Checkout tests | ● | ● |
| Personalization | ● | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ● |
| Audience targeting | ● | ○ |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
Intelligems reviews mention price problems 4.3% of the time, Visually 1.4%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Intelligems | Visually | |
|---|---|---|
| Price | 4.3% | 1.4% |
| Billing and refunds | 0% | 1.4% |
| Support | 3.7% | 2.9% |
| Bugs | 2.1% | 2.2% |
| Setup | 2.7% | 0.7% |
| Dashboard | 1.1% | 0% |
| Reporting and stats | 0.5% | 0.7% |
| Flicker | 0% | 0% |
| Page speed | 0% | 0.7% |
| Integrations | 0.5% | 0% |
| What you can test | 0.5% | 0.7% |
| Results | 0% | 0% |
The most common Intelligems complaint: price
I'm surprised to see mostly five star reviews for this app. Having previously tested out Shoplift for landing page split testing and AB Convert for price testing, I came to Intelligems hoping to find an all-in-one solution. Unfortunately, it's proven to be a major waste of my time. Here's what I wish I'd known before investing my time into this app: - The UI is complex. - To run a split test on…
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
Visually replies to 53% of reviews, Intelligems to 35%
| Intelligems | Visually | |
|---|---|---|
| Reviews with a developer reply | 35% | 53% |
| Praise support | 79.8% | 81.3% |
| Complain about support | 3.7% | 2.9% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Very buggy and test don't actually work even when support spend 2 months trying to make it work until I get tired and had to move on. Intelligems use to be the biggest one for A/B testing but nowadays they are just outdated compare to the new ones.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Results merchants put a number on
- 20%+ conversion rate with Intelligems, testing reducing prices slightly. “20%+ conversion rate”
- 5% revenue with Intelligems, testing checkout A/B test. “5% more revenue”
- 60% conversion rate with Intelligems, testing pricing test moving a product from $129 to $99. “60% increase in conversion”
- 10% revenue with Intelligems. “10% revenue increase”
- doubled conversion rate with Intelligems. “doubled our conversion rate”
- nearly doubled conversion rate with Intelligems, testing pricing and shipping tests. “nearly doubled our conversion rate”
- 2x conversion rate with Intelligems, testing price/variable tests. “2x our on-page CVR”
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
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