Comparison · 186 merchant reviews read · Updated October 2026
Visually vs ABsolutely
Short answer
Pick Visually if you need offer tests and checkout tests and you want to start on a free plan.
Pick ABsolutely if you need audience targeting and you want the higher-rated app (4.9★ vs 4.8★).
 Visually |  ABsolutely | |
|---|---|---|
| App Store rating | 4.8★ (147) | 4.9★ (47) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | $49+/moStarting price. The listing says price rises with orders but gives no tiers. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Starts at $49/month (Content Testing), $199 (Price Testing) or $499 (Advanced Testing), and goes up with your store's sitewide order volume; a free trial is available but its length isn't stated. |
| Launched | June 15, 2022 | November 29, 2024 |
| App Store listing | App Store listing |
Visually starts at $0 a month, ABsolutely at $49
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
ABsolutely
- Content Testing$49/mo
- Price Testing$199/mo
- Advanced Testing$499/mo
“Starting at $49. Pricing scales based on sitewide order volume.”
Only Visually can run offer tests
Read from each app's listing. A dot means the listing says it can do it.
| Visually | ABsolutely | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ● |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Visual editor | ● | ● |
| AI test ideas | ● | ○ |
| Audience targeting | ○ | ● |
| Free plan | ● | ○ |
Complaint rates are close across the board
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Visually | ABsolutely | |
|---|---|---|
| Price | 1.4% | 0% |
| Billing and refunds | 1.4% | 0% |
| Support | 2.9% | 4.3% |
| Bugs | 2.2% | 2.1% |
| Setup | 0.7% | 2.1% |
| Dashboard | 0% | 0% |
| Reporting and stats | 0.7% | 2.1% |
| Flicker | 0% | 0% |
| Page speed | 0.7% | 0% |
| Integrations | 0% | 0% |
| What you can test | 0.7% | 0% |
| Results | 0% | 0% |
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
The most common ABsolutely complaint: bugs
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Visually replies to 53% of reviews. ABsolutely replies to none
| Visually | ABsolutely | |
|---|---|---|
| Reviews with a developer reply | 53% | 0% |
| Praise support | 81.3% | 48.9% |
| Complain about support | 2.9% | 4.3% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
- 15% other with ABsolutely, testing lower prices. “lower prices increased our profits by 15%”
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