Comparison · 109 merchant reviews read · Updated October 2026
Personizely vs Emerald Collective
Short answer
Pick Personizely if you need theme tests and template tests and you want the most proven option (94 reviews).
Pick Emerald Collective if you want to start on a free plan.
 Personizely |  Emerald Collective | |
|---|---|---|
| App Store rating | 5★ (94) | 2.9★ (17) |
| Cost at your traffic | $39+/moStarting price. The listing says price rises with visitors but gives no tiers. | FreeCheapest plan: Free Plan. |
| How price scales | Starts at $39/month and goes up with site-wide monthly unique visitors, with a free trial available and about 20% off on annual billing. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | September 26, 2018 · Changelog | December 3, 2024 |
| App Store listing | App Store listing |
Emerald Collective starts at $0 a month, Personizely at $39
Personizely
- Essential$39/mo
- Premium$59/mo
- Premium Plus$149/mo
“Based on site-wide monthly unique visitors.”
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only Personizely can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| Personizely | Emerald Collective | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ○ |
| Template tests | ● | ○ |
| Content tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ● | ● |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Audience targeting | ● | ● |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Personizely | |
|---|---|
| Price | 2.2% |
| Billing and refunds | 0% |
| Support | 1.1% |
| Bugs | 2.2% |
| Setup | 1.1% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
The most common Personizely complaint: price
App has a glitch which causes the cart no to function properly. Another glitch causes the app to install in backup versions of your theme. This caused a myriad of issues and an expensive process for diagnosing. Support was friendly, but seemed to either not completely understand the issue or lacked understanding on how this affected us with regards to time/money. They offered a discount, but…
Personizely replies to 29% of reviews, Emerald Collective to 25%
| Personizely | Emerald Collective | |
|---|---|---|
| Reviews with a developer reply | 29% | 25% |
| Praise support | 75.3% | 31.3% |
| Complain about support | 1.1% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Very bad, I insist for a long time, has experienced constant error, delay, unable to create the test, can't choose the product after test finally launched the first product price, but it's very wonderful is a few hours later I products in the price of shopify concrete was somehow changed, changed to test the price of group B, ridiculous! Customer support is slow to respond, I can never reach…
Doesn't work very well, when you've created a price testing sometimes the test just disappears, you cant edit it either.
Results merchants put a number on
- + de 6K revenue with Personizely. “lever + de 6K”
- 12 other with Personizely. “12 upsells”
- almost doubled AOV with Personizely. “almost doubled my AOV”
- tripled other with Personizely, testing popup opt-in rate. “tripled the opt-in rate”
- more than 5000$ revenue with Personizely. “more than 5000$ in sales”
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