Comparison · 95 merchant reviews read · Updated October 2026
ABConvert vs Emerald Collective
Short answer
Pick ABConvert if you need theme tests and template tests and you want the most proven option (84 reviews).
Pick Emerald Collective if you want to start on a free plan.
 ABConvert |  Emerald Collective | |
|---|---|---|
| App Store rating | 4.6★ (84) | 2.9★ (17) |
| Cost at your traffic | $99/moStarter covers your traffic. | FreeCheapest plan: Free Plan. |
| How price scales | Starts at $99/month with a free trial available, and each plan includes a set number of monthly test orders (1,000 to 30,000) with per-1,000 charges beyond that. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | October 31, 2022 | December 3, 2024 |
| App Store listing | App Store listing |
Emerald Collective starts at $0 a month, ABConvert at $99
ABConvert
- Starter$99/mo
- Growth$199/mo
- Scale$399/mo
- Pro$599/mo
“1,000 test orders included. +$59/1K after; 5,000 test orders included. +$39/1K after; 15,000 test orders included. +$29/1K after; 30,000 test orders included. +$24/1K after”
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only ABConvert can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| ABConvert | Emerald Collective | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ○ |
| Template tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ● | ● |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Audience targeting | ● | ● |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| ABConvert | |
|---|---|
| Price | 3.8% |
| Billing and refunds | 1.3% |
| Support | 6.3% |
| Bugs | 6.3% |
| Setup | 1.3% |
| Dashboard | 1.3% |
| Reporting and stats | 0% |
| Flicker | 1.3% |
| Page speed | 0% |
| Integrations | 1.3% |
| What you can test | 1.3% |
| Results | 0% |
The most common ABConvert complaint: support
The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a…
Emerald Collective replies to 25% of reviews, ABConvert to 4%
| ABConvert | Emerald Collective | |
|---|---|---|
| Reviews with a developer reply | 4% | 25% |
| Praise support | 87.3% | 31.3% |
| Complain about support | 6.3% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Very bad, I insist for a long time, has experienced constant error, delay, unable to create the test, can't choose the product after test finally launched the first product price, but it's very wonderful is a few hours later I products in the price of shopify concrete was somehow changed, changed to test the price of group B, ridiculous! Customer support is slow to respond, I can never reach…
Doesn't work very well, when you've created a price testing sometimes the test just disappears, you cant edit it either.
Results merchants put a number on
- 40% other with ABConvert, testing quantity breaks. “reduce COGs by 40%”
- 0.1% conversion rate with ABConvert. “improve your conversion rate by 0.1%”
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