Comparison · 232 merchant reviews read · Updated October 2026
Visually vs Personizely
Short answer
Pick Visually if you need offer tests and visual editor and you want to start on a free plan.
Pick Personizely if you need audience targeting and you want fewer complaints overall (7 complaint mentions per 100 reviews, vs 11 for Visually).
 Visually |  Personizely | |
|---|---|---|
| App Store rating | 4.8★ (147) | 5★ (94) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | $39+/moStarting price. The listing says price rises with visitors but gives no tiers. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Starts at $39/month and goes up with site-wide monthly unique visitors, with a free trial available and about 20% off on annual billing. |
| Launched | June 15, 2022 | September 26, 2018 · Changelog |
| App Store listing | App Store listing |
Visually starts at $0 a month, Personizely at $39
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
Personizely
- Essential$39/mo
- Premium$59/mo
- Premium Plus$149/mo
“Based on site-wide monthly unique visitors.”
Only Visually can run offer tests
Read from each app's listing. A dot means the listing says it can do it.
| Visually | Personizely | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ● |
| Offer tests | ● | ○ |
| Checkout tests | ● | ● |
| Personalization | ● | ● |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Audience targeting | ○ | ● |
| Free plan | ● | ○ |
Visually reviews mention support problems 2.9% of the time, Personizely 1.1%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Visually | Personizely | |
|---|---|---|
| Price | 1.4% | 2.2% |
| Billing and refunds | 1.4% | 0% |
| Support | 2.9% | 1.1% |
| Bugs | 2.2% | 2.2% |
| Setup | 0.7% | 1.1% |
| Dashboard | 0% | 0% |
| Reporting and stats | 0.7% | 0% |
| Flicker | 0% | 0% |
| Page speed | 0.7% | 0% |
| Integrations | 0% | 0% |
| What you can test | 0.7% | 0% |
| Results | 0% | 0% |
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
The most common Personizely complaint: price
App has a glitch which causes the cart no to function properly. Another glitch causes the app to install in backup versions of your theme. This caused a myriad of issues and an expensive process for diagnosing. Support was friendly, but seemed to either not completely understand the issue or lacked understanding on how this affected us with regards to time/money. They offered a discount, but…
Visually replies to 53% of reviews, Personizely to 29%
| Visually | Personizely | |
|---|---|---|
| Reviews with a developer reply | 53% | 29% |
| Praise support | 81.3% | 75.3% |
| Complain about support | 2.9% | 1.1% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
- + de 6K revenue with Personizely. “lever + de 6K”
- 12 other with Personizely. “12 upsells”
- almost doubled AOV with Personizely. “almost doubled my AOV”
- tripled other with Personizely, testing popup opt-in rate. “tripled the opt-in rate”
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