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Comparison · 268 merchant reviews read · Updated October 2026

Visually vs Shoplift

Short answer

Pick Visually if you need shipping tests and offer tests and you want to start on a free plan.

Pick Shoplift if you need audience targeting and heatmaps and you want the higher-rated app (4.9★ vs 4.8★).

VisuallyShoplift
App Store rating4.8★ (147)4.9★ (133)
Cost at your traffic$80/moUp to 600 Orders covers your traffic.$99+/moStarting price. The listing says price rises with visitors but gives no tiers.
How price scalesStarts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores.Starts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support.
LaunchedJune 15, 2022September 15, 2022
App Store listingApp Store listing

Visually starts at $0 a month, Shoplift at $99

Visually

  • Free - Dev StoresFree
  • Up to 100 Orders$15/mo
  • Up to 200 Orders$25/mo
  • Up to 600 Orders$80/mo

Shoplift

  • Core$99/mo
  • Advanced$399/mo
  • Pro$999/mo

“Based on site-wide monthly unique visitors.”

Only Visually can run shipping tests

Read from each app's listing. A dot means the listing says it can do it.

VisuallyShoplift
Price tests●●
Theme tests●●
Template tests●●
Content tests●●
URL split tests●●
Shipping tests●○
Offer tests●○
Checkout tests●○
Personalization●○
Visual editor●●
AI test ideas●●
Audience targeting○●
Heatmaps○●
Free plan●○

Shoplift reviews mention price problems 3.9% of the time, Visually 1.4%

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

VisuallyShoplift
Price1.4%3.9%
Billing and refunds1.4%1.6%
Support2.9%1.6%
Bugs2.2%1.6%
Setup0.7%0.8%
Dashboard0%0.8%
Reporting and stats0.7%0%
Flicker0%0%
Page speed0.7%0%
Integrations0%1.6%
What you can test0.7%2.3%
Results0%0.8%

The most common Visually complaint: support

Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…

★☆☆☆☆ · Pound Fabrics · January 23, 2026

The most common Shoplift complaint: price

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing · September 18, 2026

Visually replies to 53% of reviews. Shoplift replies to none

VisuallyShoplift
Reviews with a developer reply53%0%
Praise support81.3%71.3%
Complain about support2.9%1.6%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.

★★☆☆☆ · PowerSmart on Visually · February 3, 2026

Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…

★☆☆☆☆ · Pound Fabrics on Visually · January 23, 2026

There is no "Free Plan" as suggested. There is a Free Trial.

★☆☆☆☆ · Saint Piran Service Course on Visually · May 12, 2026

It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…

★☆☆☆☆ · Luxo Living on Visually · October 9, 2025

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing on Shoplift · September 18, 2026

Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.

★☆☆☆☆ · ComfoFeet on Shoplift · March 5, 2025

Results merchants put a number on

  • 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
  • 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
  • $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
  • 6 figure revenue with Visually. “6 figure incremental revenue gains”
  • 45% conversion rate with Shoplift. “increase our conversion rate by 45%”

Add another app to this comparison

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