Comparison · 162 merchant reviews read · Updated October 2026
Visually vs GemX
Short answer
Pick Visually if you need price tests and theme tests and you want to start on a free plan.
Pick GemX if you need audience targeting.
 Visually |  GemX | |
|---|---|---|
| App Store rating | 4.8★ (147) | 4.8★ (25) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | $49+/moStarting price. The listing says price rises with revenue but gives no tiers. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Starts at $49/month for single-page testing, or from $99/month (up to $699) for full-funnel testing, with the Funnel plan price rising with your monthly store revenue. |
| Launched | June 15, 2022 | September 23, 2024 |
| App Store listing | App Store listing |
Visually starts at $0 a month, GemX at $49
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
GemX
- Page Optimize$49/mo
- Funnel Optimize$99/mo
“Starts at $99 and goes up to $699. Pricing scales based on monthly sitewide revenue.”
Only Visually can run price tests
Read from each app's listing. A dot means the listing says it can do it.
GemX reviews mention reporting and stats problems 4.3% of the time, Visually 0.7%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
The most common GemX complaint: support
Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.
Visually replies to 53% of reviews, GemX to 44%
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
Add another app to this comparison
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