shopifyabtests
Your store, per month:Example numbers. Enter yours and every price on the site updates.

Comparison · 102 merchant reviews read · Updated October 2026

ABConvert vs GemX

Short answer

Pick ABConvert if you need price tests and theme tests and you want the most proven option (84 reviews).

Pick GemX if you want the lowest starting price ($49/month) and you want the fewest bug complaints.

ABConvertGemX
App Store rating4.6★ (84)4.8★ (25)
Cost at your traffic$99/moStarter covers your traffic.$49+/moStarting price. The listing says price rises with revenue but gives no tiers.
How price scalesStarts at $99/month with a free trial available, and each plan includes a set number of monthly test orders (1,000 to 30,000) with per-1,000 charges beyond that.Starts at $49/month for single-page testing, or from $99/month (up to $699) for full-funnel testing, with the Funnel plan price rising with your monthly store revenue.
LaunchedOctober 31, 2022September 23, 2024
App Store listingApp Store listing

GemX starts at $49 a month, ABConvert at $99

ABConvert

  • Starter$99/mo
  • Growth$199/mo
  • Scale$399/mo
  • Pro$599/mo

“1,000 test orders included. +$59/1K after; 5,000 test orders included. +$39/1K after; 15,000 test orders included. +$29/1K after; 30,000 test orders included. +$24/1K after”

GemX

  • Page Optimize$49/mo
  • Funnel Optimize$99/mo

“Starts at $99 and goes up to $699. Pricing scales based on monthly sitewide revenue.”

Only ABConvert can run price tests

Read from each app's listing. A dot means the listing says it can do it.

ABConvertGemX
Price tests●○
Theme tests●○
Template tests●●
URL split tests●●
Shipping tests●○
Offer tests●●
Checkout tests●○
Visual editor●○
AI test ideas●○
Audience targeting●●
Profit per variant●○

GemX reviews mention reporting and stats problems 4.3% of the time, ABConvert 0%

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

ABConvertGemX
Price3.8%0%
Billing and refunds1.3%0%
Support6.3%4.3%
Bugs6.3%4.3%
Setup1.3%0%
Dashboard1.3%0%
Reporting and stats0%4.3%
Flicker1.3%0%
Page speed0%0%
Integrations1.3%0%
What you can test1.3%0%
Results0%4.3%

The most common ABConvert complaint: support

The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a…

★★★☆☆ · Free Luma · September 8, 2025

The most common GemX complaint: support

Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.

★☆☆☆☆ · bloombelle · April 11, 2026

GemX replies to 44% of reviews, ABConvert to 4%

ABConvertGemX
Reviews with a developer reply4%44%
Praise support87.3%73.9%
Complain about support6.3%4.3%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…

★☆☆☆☆ · Eufolia on ABConvert · December 7, 2023

USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…

★☆☆☆☆ · Eufolia on ABConvert · December 7, 2023

Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.

★☆☆☆☆ · bloombelle on GemX · April 11, 2026

Results merchants put a number on

  • 40% other with ABConvert, testing quantity breaks. “reduce COGs by 40%”
  • 0.1% conversion rate with ABConvert. “improve your conversion rate by 0.1%”

Add another app to this comparison

Other head-to-heads: ABConvert vs IntelligemsGemX vs IntelligemsABConvert vs VisuallyGemX vs VisuallyABConvert vs ElevateGemX vs ElevateABConvert vs ShopliftGemX vs ShopliftABConvert vs PersonizelyGemX vs PersonizelyABConvert vs ABsolutelyGemX vs ABsolutely

Looking past ABConvert and GemX? See ABConvert alternatives.