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Comparison · 211 merchant reviews read · Updated October 2026

Intelligems vs GemX

Short answer

Pick Intelligems if you need price tests and theme tests and you want the fewest bug complaints.

Pick GemX if you want the lowest starting price ($49/month).

IntelligemsGemX
App Store rating4.8★ (197)4.8★ (25)
Cost at your traffic$69+/moStarting price. The listing says price rises with orders but gives no tiers.$49+/moStarting price. The listing says price rises with revenue but gives no tiers.
How price scalesStarts at $69/month (or $660/year) and goes up with your store's sitewide order volume, with higher tiers adding merchandising, shipping, checkout and post-purchase testing; a free trial is available.Starts at $49/month for single-page testing, or from $99/month (up to $699) for full-funnel testing, with the Funnel plan price rising with your monthly store revenue.
LaunchedDecember 1, 2021September 23, 2024
App Store listingApp Store listing

GemX starts at $49 a month, Intelligems at $69

Intelligems

  • Smart Content$69/mo
  • Smart Merchandise$112.1/mo
  • Smart Shipping$112.1/mo
  • Unlimited$349/mo

“Pricing scales based on sitewide order volume”

GemX

  • Page Optimize$49/mo
  • Funnel Optimize$99/mo

“Starts at $99 and goes up to $699. Pricing scales based on monthly sitewide revenue.”

Only Intelligems can run price tests

Read from each app's listing. A dot means the listing says it can do it.

IntelligemsGemX
Price tests●○
Theme tests●○
Template tests●●
Content tests●○
URL split tests●●
Shipping tests●○
Offer tests●●
Checkout tests●○
Personalization●○
Visual editor●○
AI test ideas●○
Audience targeting●●
Profit per variant●○

Intelligems reviews mention price problems 4.3% of the time, GemX 0%

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

IntelligemsGemX
Price4.3%0%
Billing and refunds0%0%
Support3.7%4.3%
Bugs2.1%4.3%
Setup2.7%0%
Dashboard1.1%0%
Reporting and stats0.5%4.3%
Flicker0%0%
Page speed0%0%
Integrations0.5%0%
What you can test0.5%0%
Results0%4.3%

The most common Intelligems complaint: price

I'm surprised to see mostly five star reviews for this app. Having previously tested out Shoplift for landing page split testing and AB Convert for price testing, I came to Intelligems hoping to find an all-in-one solution. Unfortunately, it's proven to be a major waste of my time. Here's what I wish I'd known before investing my time into this app: - The UI is complex. - To run a split test on…

★★☆☆☆ · Pixie Wing · November 7, 2023

The most common GemX complaint: support

Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.

★☆☆☆☆ · bloombelle · April 11, 2026

GemX replies to 44% of reviews, Intelligems to 35%

IntelligemsGemX
Reviews with a developer reply35%44%
Praise support79.8%73.9%
Complain about support3.7%4.3%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

Very buggy and test don't actually work even when support spend 2 months trying to make it work until I get tired and had to move on. Intelligems use to be the biggest one for A/B testing but nowadays they are just outdated compare to the new ones.

★☆☆☆☆ · Cavaier on Intelligems · September 19, 2025

Tracking is inaccurate even after 24 hours. The app doesn't collect data on orders or visitors at all. I wasted two days testing only to see results that make no sense and don't match reality. Support doesn't exist. The support app itself doesn't even work. No way to get help, no responses, nothing. Stay away from this app.

★☆☆☆☆ · bloombelle on GemX · April 11, 2026

Results merchants put a number on

  • 20%+ conversion rate with Intelligems, testing reducing prices slightly. “20%+ conversion rate”
  • 5% revenue with Intelligems, testing checkout A/B test. “5% more revenue”
  • 60% conversion rate with Intelligems, testing pricing test moving a product from $129 to $99. “60% increase in conversion”
  • 10% revenue with Intelligems. “10% revenue increase”
  • doubled conversion rate with Intelligems. “doubled our conversion rate”
  • nearly doubled conversion rate with Intelligems, testing pricing and shipping tests. “nearly doubled our conversion rate”
  • 2x conversion rate with Intelligems, testing price/variable tests. “2x our on-page CVR”

Add another app to this comparison

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