Comparison · 176 merchant reviews read · Updated October 2026
Shoplift vs ABsolutely
Short answer
Pick Shoplift if you need ai test ideas and heatmaps and you're replacing Google Optimize (8 reviewers made that move).
Pick ABsolutely if you need shipping tests and you want the lowest starting price ($49/month).
 Shoplift |  ABsolutely | |
|---|---|---|
| App Store rating | 4.9★ (133) | 4.9★ (47) |
| Cost at your traffic | $99+/moStarting price. The listing says price rises with visitors but gives no tiers. | $49+/moStarting price. The listing says price rises with orders but gives no tiers. |
| How price scales | Starts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support. | Starts at $49/month (Content Testing), $199 (Price Testing) or $499 (Advanced Testing), and goes up with your store's sitewide order volume; a free trial is available but its length isn't stated. |
| Launched | September 15, 2022 | November 29, 2024 |
| App Store listing | App Store listing |
ABsolutely starts at $49 a month, Shoplift at $99
Shoplift
- Core$99/mo
- Advanced$399/mo
- Pro$999/mo
“Based on site-wide monthly unique visitors.”
ABsolutely
- Content Testing$49/mo
- Price Testing$199/mo
- Advanced Testing$499/mo
“Starting at $49. Pricing scales based on sitewide order volume.”
Only Shoplift can run ai test ideas
Read from each app's listing. A dot means the listing says it can do it.
| Shoplift | ABsolutely | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ○ | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ○ |
| Audience targeting | ● | ● |
| Heatmaps | ● | ○ |
Shoplift reviews mention price problems 3.9% of the time, ABsolutely 0%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Shoplift | ABsolutely | |
|---|---|---|
| Price | 3.9% | 0% |
| Billing and refunds | 1.6% | 0% |
| Support | 1.6% | 4.3% |
| Bugs | 1.6% | 2.1% |
| Setup | 0.8% | 2.1% |
| Dashboard | 0.8% | 0% |
| Reporting and stats | 0% | 2.1% |
| Flicker | 0% | 0% |
| Page speed | 0% | 0% |
| Integrations | 1.6% | 0% |
| What you can test | 2.3% | 0% |
| Results | 0.8% | 0% |
The most common Shoplift complaint: price
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
The most common ABsolutely complaint: bugs
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Shoplift replies to 0% of reviews. ABsolutely replies to none
| Shoplift | ABsolutely | |
|---|---|---|
| Reviews with a developer reply | 0% | 0% |
| Praise support | 71.3% | 48.9% |
| Complain about support | 1.6% | 4.3% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Results merchants put a number on
- 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
- 15% other with ABsolutely, testing lower prices. “lower prices increased our profits by 15%”
Add another app to this comparison
Other head-to-heads: Shoplift vs IntelligemsABsolutely vs IntelligemsShoplift vs VisuallyABsolutely vs VisuallyShoplift vs ElevateABsolutely vs ElevateShoplift vs PersonizelyABsolutely vs PersonizelyShoplift vs ABConvertABsolutely vs ABConvertShoplift vs Trident ABABsolutely vs Trident AB
Looking past Shoplift and ABsolutely? See Shoplift alternatives.