Comparison · 186 merchant reviews read · Updated October 2026
Visually vs Trident AB
Short answer
Pick Visually if you need theme tests and shipping tests and you want the fewest bug complaints.
 Visually |  Trident AB | |
|---|---|---|
| App Store rating | 4.8★ (147) | 4.7★ (47) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | Free to startStarting price. The listing says price rises with visitors but gives no tiers. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Free for up to 500 monthly impressions, then $19.99 to $49.99/month as your monthly impression limit grows, with about 20% off for annual billing. |
| Launched | June 15, 2022 | August 9, 2021 |
| App Store listing | App Store listing |
Visually starts at $0 a month, Trident AB at $0
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
Trident AB
- FreeFree
- Premium$19.99/mo
- Business$24.99/mo
- Enterprise$49.99/mo
Only Visually can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| Visually | Trident AB | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Free plan | ● | ● |
Trident AB reviews mention bugs problems 12.8% of the time, Visually 2.2%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Visually | Trident AB | |
|---|---|---|
| Price | 1.4% | 2.1% |
| Billing and refunds | 1.4% | 2.1% |
| Support | 2.9% | 6.4% |
| Bugs | 2.2% | 12.8% |
| Setup | 0.7% | 0% |
| Dashboard | 0% | 6.4% |
| Reporting and stats | 0.7% | 6.4% |
| Flicker | 0% | 0% |
| Page speed | 0.7% | 0% |
| Integrations | 0% | 2.1% |
| What you can test | 0.7% | 0% |
| Results | 0% | 0% |
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
The most common Trident AB complaint: bugs
Not impressed. Our first test had an issue and when we tried to make the changes necessary it just glitched and kept trying to load. So we created a new test, and it will not switch back and forth at all. Support tried to help, but doesn't seem to be able to figure out what is going on. We just want a refund and will try a different app instead.
Visually replies to 53% of reviews. Trident AB replies to none
| Visually | Trident AB | |
|---|---|---|
| Reviews with a developer reply | 53% | 0% |
| Praise support | 81.3% | 12.8% |
| Complain about support | 2.9% | 6.4% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
The app is faulty and causes rework - it removed all our variant images and caused lose of sales. Now we have hours of rework to just get our website back to where it was before implementing this app.
I ran one test on one product detail page. the goal was to test the product images. Test didn't work as it should. I immediately stopped it. But the app destroyed our product detail page. All images were a mess. Can't recommend it.
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
- +9% other with Trident AB, testing checkout button. “up 9%”
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