Comparison · 36 merchant reviews read · Updated October 2026
Essential vs Emerald Collective
Short answer
Pick Essential if you need template tests and url split tests.
Pick Emerald Collective if you need price tests and shipping tests.
 Essential |  Emerald Collective | |
|---|---|---|
| App Store rating | 5★ (28) | 2.9★ (17) |
| Cost at your traffic | FreeCheapest plan: Free. | FreeCheapest plan: Free Plan. |
| How price scales | The listing says this app is free and gives no paid plans or usage-based pricing. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | June 11, 2025 | December 3, 2024 |
| App Store listing | App Store listing |
Essential starts at $0 a month, Emerald Collective at $0
Essential
- FreeFree
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only Essential can run template tests
Read from each app's listing. A dot means the listing says it can do it.
| Essential | Emerald Collective | |
|---|---|---|
| Price tests | ○ | ● |
| Template tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ○ | ● |
| Audience targeting | ○ | ● |
| Free plan | ● | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Essential | |
|---|---|
| Price | 0% |
| Billing and refunds | 0% |
| Support | 0% |
| Bugs | 0% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
Emerald Collective replies to 25% of reviews, Essential to 20%
| Essential | Emerald Collective | |
|---|---|---|
| Reviews with a developer reply | 20% | 25% |
| Praise support | 15% | 31.3% |
| Complain about support | 0% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Very bad, I insist for a long time, has experienced constant error, delay, unable to create the test, can't choose the product after test finally launched the first product price, but it's very wonderful is a few hours later I products in the price of shopify concrete was somehow changed, changed to test the price of group B, ridiculous! Customer support is slow to respond, I can never reach…
Doesn't work very well, when you've created a price testing sometimes the test just disappears, you cant edit it either.
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