Comparison · 99 merchant reviews read · Updated October 2026

ABConvert vs Essential

Pick ABConvert if you need price tests and theme tests and you want the most proven option (84 reviews).

Pick Essential if you want to start on a free plan and you want the fewest bug complaints.

	ABConvert	Essential
App Store rating	4.6★ (84)	5★ (28)
Cost at your traffic	$99/moStarter covers your traffic.	FreeCheapest plan: Free.
How price scales	Starts at $99/month with a free trial available, and each plan includes a set number of monthly test orders (1,000 to 30,000) with per-1,000 charges beyond that.	The listing says this app is free and gives no paid plans or usage-based pricing.
Launched	October 31, 2022	June 11, 2025
	App Store listing	App Store listing

Essential starts at $0 a month, ABConvert at $99

ABConvert

Starter$99/mo
Growth$199/mo
Scale$399/mo
Pro$599/mo

“1,000 test orders included. +$59/1K after; 5,000 test orders included. +$39/1K after; 15,000 test orders included. +$29/1K after; 30,000 test orders included. +$24/1K after”

Essential

FreeFree

Only ABConvert can run price tests

Read from each app's listing. A dot means the listing says it can do it.

	ABConvert	Essential
Price tests	●	○
Theme tests	●	○
Template tests	●	●
URL split tests	●	●
Shipping tests	●	○
Offer tests	●	○
Checkout tests	●	○
Visual editor	●	○
AI test ideas	●	○
Audience targeting	●	○
Profit per variant	●	○
Free plan	○	●

ABConvert reviews mention bugs problems 6.3% of the time, Essential 0%

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

	ABConvert	Essential
Price	3.8%	0%
Billing and refunds	1.3%	0%
Support	6.3%	0%
Bugs	6.3%	0%
Setup	1.3%	0%
Dashboard	1.3%	0%
Reporting and stats	0%	0%
Flicker	1.3%	0%
Page speed	0%	0%
Integrations	1.3%	0%
What you can test	1.3%	0%
Results	0%	0%

The most common ABConvert complaint: support

The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a…
★★★☆☆ · Free Luma · September 8, 2025

Essential replies to 20% of reviews, ABConvert to 4%

	ABConvert	Essential
Reviews with a developer reply	4%	20%
Praise support	87.3%	15%
Complain about support	6.3%	0%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
★☆☆☆☆ · Eufolia on ABConvert · December 7, 2023

Results merchants put a number on

40% other with ABConvert, testing quantity breaks. “reduce COGs by 40%”
0.1% conversion rate with ABConvert. “improve your conversion rate by 0.1%”

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