Comparison · 208 merchant reviews read · Updated October 2026
Intelligems vs Essential
Short answer
Pick Intelligems if you need price tests and theme tests and you want the most proven option (197 reviews).
Pick Essential if you want to start on a free plan and you want the fewest bug complaints.
 Intelligems |  Essential | |
|---|---|---|
| App Store rating | 4.8★ (197) | 5★ (28) |
| Cost at your traffic | $69+/moStarting price. The listing says price rises with orders but gives no tiers. | FreeCheapest plan: Free. |
| How price scales | Starts at $69/month (or $660/year) and goes up with your store's sitewide order volume, with higher tiers adding merchandising, shipping, checkout and post-purchase testing; a free trial is available. | The listing says this app is free and gives no paid plans or usage-based pricing. |
| Launched | December 1, 2021 | June 11, 2025 |
| App Store listing | App Store listing |
Essential starts at $0 a month, Intelligems at $69
Intelligems
- Smart Content$69/mo
- Smart Merchandise$112.1/mo
- Smart Shipping$112.1/mo
- Unlimited$349/mo
“Pricing scales based on sitewide order volume”
Essential
- FreeFree
Only Intelligems can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| Intelligems | Essential | |
|---|---|---|
| Price tests | ● | ○ |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ○ |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Visual editor | ● | ○ |
| AI test ideas | ● | ○ |
| Audience targeting | ● | ○ |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
Intelligems reviews mention price problems 4.3% of the time, Essential 0%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Intelligems | Essential | |
|---|---|---|
| Price | 4.3% | 0% |
| Billing and refunds | 0% | 0% |
| Support | 3.7% | 0% |
| Bugs | 2.1% | 0% |
| Setup | 2.7% | 0% |
| Dashboard | 1.1% | 0% |
| Reporting and stats | 0.5% | 0% |
| Flicker | 0% | 0% |
| Page speed | 0% | 0% |
| Integrations | 0.5% | 0% |
| What you can test | 0.5% | 0% |
| Results | 0% | 0% |
The most common Intelligems complaint: price
I'm surprised to see mostly five star reviews for this app. Having previously tested out Shoplift for landing page split testing and AB Convert for price testing, I came to Intelligems hoping to find an all-in-one solution. Unfortunately, it's proven to be a major waste of my time. Here's what I wish I'd known before investing my time into this app: - The UI is complex. - To run a split test on…
Intelligems replies to 35% of reviews, Essential to 20%
| Intelligems | Essential | |
|---|---|---|
| Reviews with a developer reply | 35% | 20% |
| Praise support | 79.8% | 15% |
| Complain about support | 3.7% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Very buggy and test don't actually work even when support spend 2 months trying to make it work until I get tired and had to move on. Intelligems use to be the biggest one for A/B testing but nowadays they are just outdated compare to the new ones.
Results merchants put a number on
- 20%+ conversion rate with Intelligems, testing reducing prices slightly. “20%+ conversion rate”
- 5% revenue with Intelligems, testing checkout A/B test. “5% more revenue”
- 60% conversion rate with Intelligems, testing pricing test moving a product from $129 to $99. “60% increase in conversion”
- 10% revenue with Intelligems. “10% revenue increase”
- doubled conversion rate with Intelligems. “doubled our conversion rate”
- nearly doubled conversion rate with Intelligems, testing pricing and shipping tests. “nearly doubled our conversion rate”
- 2x conversion rate with Intelligems, testing price/variable tests. “2x our on-page CVR”
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