Comparison · 159 merchant reviews read · Updated October 2026
Visually vs Essential
Short answer
Pick Visually if you need price tests and theme tests and you care about a developer that answers reviews.
Pick Essential if you want the fewest bug complaints and you want fewer complaints overall (0 complaint mentions per 100 reviews, vs 11 for Visually).
 Visually |  Essential | |
|---|---|---|
| App Store rating | 4.8★ (147) | 5★ (28) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | FreeCheapest plan: Free. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | The listing says this app is free and gives no paid plans or usage-based pricing. |
| Launched | June 15, 2022 | June 11, 2025 |
| App Store listing | App Store listing |
Visually starts at $0 a month, Essential at $0
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
Essential
- FreeFree
Only Visually can run price tests
Read from each app's listing. A dot means the listing says it can do it.
Visually reviews mention support problems 2.9% of the time, Essential 0%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
Visually replies to 53% of reviews, Essential to 20%
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
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