Comparison · 25 merchant reviews read · Updated October 2026
CustomFit AI vs Variant
Short answer
Pick CustomFit AI if you need price tests and theme tests and you want to start on a free plan.
 CustomFit AI |  Variant | |
|---|---|---|
| App Store rating | 5★ (20) | 5★ (8) |
| Cost at your traffic | $139+/moYour traffic is above the listed limits. Upto 10000 Monthly is the floor, expect a custom quote. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Free on dev stores for a 14-day trial, then $79/month for up to 10,000 monthly visitors, or $139/month for the plan that adds AI Copilot. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | May 16, 2023 | January 12, 2026 |
| App Store listing | App Store listing |
CustomFit AI starts at $0 a month, Variant at $199
CustomFit AI
- Free (Dev stores)Free
- 10000 visitors/mo$79/mo
- Upto 10000 Monthly$139/mo
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only CustomFit AI can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| CustomFit AI | Variant | |
|---|---|---|
| Price tests | ● | ○ |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Offer tests | ● | ● |
| Checkout tests | ● | ● |
| Personalization | ● | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ● |
| Free plan | ● | ○ |
What reviewers complain about
None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.
Variant replies to 88% of reviews. CustomFit AI replies to none
| CustomFit AI | Variant | |
|---|---|---|
| Reviews with a developer reply | 0% | 88% |
| Praise support | 64.7% | 75% |
| Complain about support | 0% | 0% |
Results merchants put a number on
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
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