Comparison · 205 merchant reviews read · Updated October 2026
Intelligems vs CustomFit AI
Short answer
Pick Intelligems if you need shipping tests and audience targeting and you want the most proven option (197 reviews).
Pick CustomFit AI if you want to start on a free plan.
 Intelligems |  CustomFit AI | |
|---|---|---|
| App Store rating | 4.8★ (197) | 5★ (20) |
| Cost at your traffic | $69+/moStarting price. The listing says price rises with orders but gives no tiers. | $139+/moYour traffic is above the listed limits. Upto 10000 Monthly is the floor, expect a custom quote. |
| How price scales | Starts at $69/month (or $660/year) and goes up with your store's sitewide order volume, with higher tiers adding merchandising, shipping, checkout and post-purchase testing; a free trial is available. | Free on dev stores for a 14-day trial, then $79/month for up to 10,000 monthly visitors, or $139/month for the plan that adds AI Copilot. |
| Launched | December 1, 2021 | May 16, 2023 |
| App Store listing | App Store listing |
CustomFit AI starts at $0 a month, Intelligems at $69
Intelligems
- Smart Content$69/mo
- Smart Merchandise$112.1/mo
- Smart Shipping$112.1/mo
- Unlimited$349/mo
“Pricing scales based on sitewide order volume”
CustomFit AI
- Free (Dev stores)Free
- 10000 visitors/mo$79/mo
- Upto 10000 Monthly$139/mo
Only Intelligems can run shipping tests
Read from each app's listing. A dot means the listing says it can do it.
| Intelligems | CustomFit AI | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ● | ● |
| Checkout tests | ● | ● |
| Personalization | ● | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ● |
| Audience targeting | ● | ○ |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Intelligems | |
|---|---|
| Price | 4.3% |
| Billing and refunds | 0% |
| Support | 3.7% |
| Bugs | 2.1% |
| Setup | 2.7% |
| Dashboard | 1.1% |
| Reporting and stats | 0.5% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0.5% |
| What you can test | 0.5% |
| Results | 0% |
The most common Intelligems complaint: price
I'm surprised to see mostly five star reviews for this app. Having previously tested out Shoplift for landing page split testing and AB Convert for price testing, I came to Intelligems hoping to find an all-in-one solution. Unfortunately, it's proven to be a major waste of my time. Here's what I wish I'd known before investing my time into this app: - The UI is complex. - To run a split test on…
Intelligems replies to 35% of reviews. CustomFit AI replies to none
| Intelligems | CustomFit AI | |
|---|---|---|
| Reviews with a developer reply | 35% | 0% |
| Praise support | 79.8% | 64.7% |
| Complain about support | 3.7% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Very buggy and test don't actually work even when support spend 2 months trying to make it work until I get tired and had to move on. Intelligems use to be the biggest one for A/B testing but nowadays they are just outdated compare to the new ones.
Results merchants put a number on
- 20%+ conversion rate with Intelligems, testing reducing prices slightly. “20%+ conversion rate”
- 5% revenue with Intelligems, testing checkout A/B test. “5% more revenue”
- 60% conversion rate with Intelligems, testing pricing test moving a product from $129 to $99. “60% increase in conversion”
- 10% revenue with Intelligems. “10% revenue increase”
- doubled conversion rate with Intelligems. “doubled our conversion rate”
- nearly doubled conversion rate with Intelligems, testing pricing and shipping tests. “nearly doubled our conversion rate”
- 2x conversion rate with Intelligems, testing price/variable tests. “2x our on-page CVR”
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