Variant
AI-first platform for CRO that detects and builds your highest value opportunities.
5★ (8) · by Variant · launched January 12, 2026
At your traffic
$599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote.
Pricing
Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly.
Variant has 8 written reviews. We wait for 20 before showing complaint rates, since one bad week would decide the numbers.
Merchants praise its support and results
- Support: praised in 75% of reviews
- Results: praised in 50% of reviews
- Price: praised in 12.5% of reviews
- Dashboard: praised in 12.5% of reviews
From the first call with Ben at Variant, I knew we finally found what 1ITEM was looking for. We were stuck at a 1% conversion rate, but with Variant, we quickly saw it jump to 1.7% and even hit 2.2%. It really feels like picking up money off the floor.The best part is that we stopped chasing our developers for every little change. What used to take our team days or weeks now happens in just a few…
What Variant can test
- ○ Price tests
- ○ Theme tests
- ● Template tests
- ● Content tests
- ● URL split tests
- ○ Shipping tests
- ● Offer tests
- ● Checkout tests
- ● Personalization
- ● Visual editor
- ● AI test ideas
- ○ Audience targeting
- ○ Profit per variant
- ○ Heatmaps
- ○ Free plan
- AI-powered A/B testing with a fast no-code visual editor
- Meta ads intent-based funnels & landing pages generation
- Personalized product recommendations on PDP, cart & checkout
- AI-driven merchandising, bundles & cart upsells
- Autonomous CRO insights + dedicated CRO consultant