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Comparison · 137 merchant reviews read · Updated October 2026

Shoplift vs Variant

Short answer

Pick Shoplift if you need price tests and theme tests and you want the lowest starting price ($99/month).

Pick Variant if you need offer tests and checkout tests.

ShopliftVariant
App Store rating4.9★ (133)5★ (8)
Cost at your traffic$99+/moStarting price. The listing says price rises with visitors but gives no tiers.$599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote.
How price scalesStarts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support.Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly.
LaunchedSeptember 15, 2022January 12, 2026
App Store listingApp Store listing

Shoplift starts at $99 a month, Variant at $199

Shoplift

  • Core$99/mo
  • Advanced$399/mo
  • Pro$999/mo

“Based on site-wide monthly unique visitors.”

Variant

  • Up to 5K Sessions$199/mo
  • Up to 10K Sessions$399/mo
  • Up to 25K Sessions$599/mo

Only Shoplift can run price tests

Read from each app's listing. A dot means the listing says it can do it.

ShopliftVariant
Price tests●○
Theme tests●○
Template tests●●
Content tests●●
URL split tests●●
Offer tests○●
Checkout tests○●
Personalization○●
Visual editor●●
AI test ideas●●
Audience targeting●○
Heatmaps●○

What reviewers complain about

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

Shoplift
Price3.9%
Billing and refunds1.6%
Support1.6%
Bugs1.6%
Setup0.8%
Dashboard0.8%
Reporting and stats0%
Flicker0%
Page speed0%
Integrations1.6%
What you can test2.3%
Results0.8%

The most common Shoplift complaint: price

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing · September 18, 2026

Variant replies to 88% of reviews. Shoplift replies to none

ShopliftVariant
Reviews with a developer reply0%88%
Praise support71.3%75%
Complain about support1.6%0%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing on Shoplift · September 18, 2026

Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.

★☆☆☆☆ · ComfoFeet on Shoplift · March 5, 2025

Results merchants put a number on

  • 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
  • 1.7% conversion rate with Variant. “jump to 1.7%”
  • 2.2% conversion rate with Variant. “hit 2.2%”

Add another app to this comparison

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