Comparison · 146 merchant reviews read · Updated October 2026
Shoplift vs CustomFit AI
Short answer
Pick Shoplift if you need audience targeting and heatmaps and you're replacing Google Optimize (8 reviewers made that move).
Pick CustomFit AI if you need offer tests and checkout tests and you want to start on a free plan.
 Shoplift |  CustomFit AI | |
|---|---|---|
| App Store rating | 4.9★ (133) | 5★ (20) |
| Cost at your traffic | $99+/moStarting price. The listing says price rises with visitors but gives no tiers. | $139+/moYour traffic is above the listed limits. Upto 10000 Monthly is the floor, expect a custom quote. |
| How price scales | Starts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support. | Free on dev stores for a 14-day trial, then $79/month for up to 10,000 monthly visitors, or $139/month for the plan that adds AI Copilot. |
| Launched | September 15, 2022 | May 16, 2023 |
| App Store listing | App Store listing |
CustomFit AI starts at $0 a month, Shoplift at $99
Shoplift
- Core$99/mo
- Advanced$399/mo
- Pro$999/mo
“Based on site-wide monthly unique visitors.”
CustomFit AI
- Free (Dev stores)Free
- 10000 visitors/mo$79/mo
- Upto 10000 Monthly$139/mo
Only Shoplift can run audience targeting
Read from each app's listing. A dot means the listing says it can do it.
| Shoplift | CustomFit AI | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Offer tests | ○ | ● |
| Checkout tests | ○ | ● |
| Personalization | ○ | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ● |
| Audience targeting | ● | ○ |
| Heatmaps | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Shoplift | |
|---|---|
| Price | 3.9% |
| Billing and refunds | 1.6% |
| Support | 1.6% |
| Bugs | 1.6% |
| Setup | 0.8% |
| Dashboard | 0.8% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 1.6% |
| What you can test | 2.3% |
| Results | 0.8% |
The most common Shoplift complaint: price
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Shoplift replies to 0% of reviews. CustomFit AI replies to none
| Shoplift | CustomFit AI | |
|---|---|---|
| Reviews with a developer reply | 0% | 0% |
| Praise support | 71.3% | 64.7% |
| Complain about support | 1.6% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.
Results merchants put a number on
- 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
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