Comparison · 101 merchant reviews read · Updated October 2026
Personizely vs Variant
Short answer
Pick Personizely if you need price tests and theme tests and you want the lowest starting price ($39/month).
Pick Variant if you need offer tests and visual editor.
 Personizely |  Variant | |
|---|---|---|
| App Store rating | 5★ (94) | 5★ (8) |
| Cost at your traffic | $39+/moStarting price. The listing says price rises with visitors but gives no tiers. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Starts at $39/month and goes up with site-wide monthly unique visitors, with a free trial available and about 20% off on annual billing. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | September 26, 2018 · Changelog | January 12, 2026 |
| App Store listing | App Store listing |
Personizely starts at $39 a month, Variant at $199
Personizely
- Essential$39/mo
- Premium$59/mo
- Premium Plus$149/mo
“Based on site-wide monthly unique visitors.”
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only Personizely can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| Personizely | Variant | |
|---|---|---|
| Price tests | ● | ○ |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ○ | ● |
| Checkout tests | ● | ● |
| Personalization | ● | ● |
| Visual editor | ○ | ● |
| AI test ideas | ○ | ● |
| Audience targeting | ● | ○ |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Personizely | |
|---|---|
| Price | 2.2% |
| Billing and refunds | 0% |
| Support | 1.1% |
| Bugs | 2.2% |
| Setup | 1.1% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
The most common Personizely complaint: price
App has a glitch which causes the cart no to function properly. Another glitch causes the app to install in backup versions of your theme. This caused a myriad of issues and an expensive process for diagnosing. Support was friendly, but seemed to either not completely understand the issue or lacked understanding on how this affected us with regards to time/money. They offered a discount, but…
Variant replies to 88% of reviews, Personizely to 29%
| Personizely | Variant | |
|---|---|---|
| Reviews with a developer reply | 29% | 88% |
| Praise support | 75.3% | 75% |
| Complain about support | 1.1% | 0% |
Results merchants put a number on
- + de 6K revenue with Personizely. “lever + de 6K”
- 12 other with Personizely. “12 upsells”
- almost doubled AOV with Personizely. “almost doubled my AOV”
- tripled other with Personizely, testing popup opt-in rate. “tripled the opt-in rate”
- more than 5000$ revenue with Personizely. “more than 5000$ in sales”
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
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