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Comparison · 64 merchant reviews read · Updated October 2026

ABsolutely vs CustomFit AI

Short answer

Pick ABsolutely if you need shipping tests and audience targeting and you want the most proven option (47 reviews).

Pick CustomFit AI if you need offer tests and checkout tests and you want to start on a free plan.

ABsolutelyCustomFit AI
App Store rating4.9★ (47)5★ (20)
Cost at your traffic$49+/moStarting price. The listing says price rises with orders but gives no tiers.$139+/moYour traffic is above the listed limits. Upto 10000 Monthly is the floor, expect a custom quote.
How price scalesStarts at $49/month (Content Testing), $199 (Price Testing) or $499 (Advanced Testing), and goes up with your store's sitewide order volume; a free trial is available but its length isn't stated.Free on dev stores for a 14-day trial, then $79/month for up to 10,000 monthly visitors, or $139/month for the plan that adds AI Copilot.
LaunchedNovember 29, 2024May 16, 2023
App Store listingApp Store listing

CustomFit AI starts at $0 a month, ABsolutely at $49

ABsolutely

  • Content Testing$49/mo
  • Price Testing$199/mo
  • Advanced Testing$499/mo

“Starting at $49. Pricing scales based on sitewide order volume.”

CustomFit AI

  • Free (Dev stores)Free
  • 10000 visitors/mo$79/mo
  • Upto 10000 Monthly$139/mo

Only ABsolutely can run shipping tests

Read from each app's listing. A dot means the listing says it can do it.

ABsolutelyCustomFit AI
Price tests●●
Theme tests●●
Template tests●●
Content tests●●
URL split tests●●
Shipping tests●○
Offer tests○●
Checkout tests○●
Personalization○●
Visual editor●●
AI test ideas○●
Audience targeting●○
Free plan○●

What reviewers complain about

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

ABsolutely
Price0%
Billing and refunds0%
Support4.3%
Bugs2.1%
Setup2.1%
Dashboard0%
Reporting and stats2.1%
Flicker0%
Page speed0%
Integrations0%
What you can test0%
Results0%

The most common ABsolutely complaint: bugs

Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…

★★★☆☆ · MOMO ·

ABsolutely replies to 0% of reviews. CustomFit AI replies to none

ABsolutelyCustomFit AI
Reviews with a developer reply0%0%
Praise support48.9%64.7%
Complain about support4.3%0%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…

★★★☆☆ · MOMO on ABsolutely ·

Results merchants put a number on

  • 15% other with ABsolutely, testing lower prices. “lower prices increased our profits by 15%”

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