Comparison · 45 merchant reviews read · Updated October 2026
Shogun vs CustomFit AI
Short answer
Pick Shogun if you need audience targeting and profit per variant and you want the most proven option (45 reviews).
Pick CustomFit AI if you need offer tests and personalization and you want to start on a free plan.
 Shogun |  CustomFit AI | |
|---|---|---|
| App Store rating | 4.2★ (45) | 5★ (20) |
| Cost at your traffic | $39+/moCheapest plan: Pro. | $139+/moYour traffic is above the listed limits. Upto 10000 Monthly is the floor, expect a custom quote. |
| How price scales | Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated. | Free on dev stores for a 14-day trial, then $79/month for up to 10,000 monthly visitors, or $139/month for the plan that adds AI Copilot. |
| Launched | March 21, 2025 | May 16, 2023 |
| App Store listing | App Store listing |
CustomFit AI starts at $0 a month, Shogun at $39
Shogun
- Pro$39/mo
- Advanced$119/mo
- Unlimited$499/mo
CustomFit AI
- Free (Dev stores)Free
- 10000 visitors/mo$79/mo
- Upto 10000 Monthly$139/mo
Only Shogun can run audience targeting
Read from each app's listing. A dot means the listing says it can do it.
| Shogun | CustomFit AI | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Offer tests | ○ | ● |
| Checkout tests | ● | ● |
| Personalization | ○ | ● |
| Visual editor | ● | ● |
| AI test ideas | ● | ● |
| Audience targeting | ● | ○ |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Shogun | |
|---|---|
| Price | 3.6% |
| Billing and refunds | 0% |
| Support | 3.6% |
| Bugs | 21.4% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 3.6% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 7.1% |
| What you can test | 3.6% |
| Results | 0% |
The most common Shogun complaint: bugs
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
Shogun replies to 100% of reviews. CustomFit AI replies to none
| Shogun | CustomFit AI | |
|---|---|---|
| Reviews with a developer reply | 100% | 0% |
| Praise support | 39.3% | 64.7% |
| Complain about support | 3.6% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
I started an AB test. It deleted all of my product images and made some of my apps broken.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
Results merchants put a number on
- 3/4 other with Shogun. “3/4 bos to A”
- 12% other with Shogun. “pull another 12%”
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