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Comparison · 157 merchant reviews read · Updated October 2026

Shoplift vs Shogun

Short answer

Pick Shoplift if you need heatmaps and you want the fewest bug complaints.

Pick Shogun if you need checkout tests and profit per variant and you want the lowest starting price ($39/month).

ShopliftShogun
App Store rating4.9★ (133)4.2★ (45)
Cost at your traffic$99+/moStarting price. The listing says price rises with visitors but gives no tiers.$39+/moCheapest plan: Pro.
How price scalesStarts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support.Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated.
LaunchedSeptember 15, 2022March 21, 2025
App Store listingApp Store listing

Shogun starts at $39 a month, Shoplift at $99

Shoplift

  • Core$99/mo
  • Advanced$399/mo
  • Pro$999/mo

“Based on site-wide monthly unique visitors.”

Shogun

  • Pro$39/mo
  • Advanced$119/mo
  • Unlimited$499/mo

Only Shoplift can run heatmaps

Read from each app's listing. A dot means the listing says it can do it.

ShopliftShogun
Price tests●●
Theme tests●●
Template tests●●
Content tests●●
URL split tests●●
Checkout tests○●
Visual editor●●
AI test ideas●●
Audience targeting●●
Profit per variant○●
Heatmaps●○

Shogun reviews mention bugs problems 21.4% of the time, Shoplift 1.6%

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

ShopliftShogun
Price3.9%3.6%
Billing and refunds1.6%0%
Support1.6%3.6%
Bugs1.6%21.4%
Setup0.8%0%
Dashboard0.8%0%
Reporting and stats0%3.6%
Flicker0%0%
Page speed0%0%
Integrations1.6%7.1%
What you can test2.3%3.6%
Results0.8%0%

The most common Shoplift complaint: price

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing · September 18, 2026

The most common Shogun complaint: bugs

WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…

★☆☆☆☆ · Toothy ·

Shogun replies to 100% of reviews. Shoplift replies to none

ShopliftShogun
Reviews with a developer reply0%100%
Praise support71.3%39.3%
Complain about support1.6%3.6%

Serious problems reviewers reported

Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.

The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…

★★☆☆☆ · Pixie Wing on Shoplift · September 18, 2026

Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.

★☆☆☆☆ · ComfoFeet on Shoplift · March 5, 2025

WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…

★☆☆☆☆ · Toothy on Shogun ·

it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.

★☆☆☆☆ · Overlott on Shogun · June 23, 2026

Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.

★☆☆☆☆ · BlueV8 on Shogun · May 24, 2026

I started an AB test. It deleted all of my product images and made some of my apps broken.

★☆☆☆☆ · SparkUp™ on Shogun · May 17, 2026

Results merchants put a number on

  • 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
  • 3/4 other with Shogun. “3/4 bos to A”
  • 12% other with Shogun. “pull another 12%”

Add another app to this comparison

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