Comparison · 157 merchant reviews read · Updated October 2026
Shoplift vs Shogun
Short answer
Pick Shoplift if you need heatmaps and you want the fewest bug complaints.
Pick Shogun if you need checkout tests and profit per variant and you want the lowest starting price ($39/month).
| App Store rating | 4.9★ (133) | 4.2★ (45) |
|---|---|---|
| Cost at your traffic | $99+/moStarting price. The listing says price rises with visitors but gives no tiers. | $39+/moCheapest plan: Pro. |
| How price scales | Starts at $99/month ($74/month billed annually) and goes up with your site's monthly unique visitors, with higher tiers adding features and support. | Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated. |
| Launched | September 15, 2022 | March 21, 2025 |
| App Store listing | App Store listing |
Shogun starts at $39 a month, Shoplift at $99
Shoplift
- Core$99/mo
- Advanced$399/mo
- Pro$999/mo
“Based on site-wide monthly unique visitors.”
Shogun
- Pro$39/mo
- Advanced$119/mo
- Unlimited$499/mo
Only Shoplift can run heatmaps
Read from each app's listing. A dot means the listing says it can do it.
Shogun reviews mention bugs problems 21.4% of the time, Shoplift 1.6%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
The most common Shoplift complaint: price
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
The most common Shogun complaint: bugs
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
Shogun replies to 100% of reviews. Shoplift replies to none
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
The product itself works as advertised. We like the fact variants load without the original-page flash you get with some client-side testing apps. Two reasons I uninstalled. First, pricing. If you run a high-traffic store, the session-based cost gets very expensive very quickly. In our case several times what comparable tools charge. Check the maths carefully against your own traffic profile…
Didn't had the change to run split-tests because bugs. $99,- gone for not even live with the app. First of all, the app is buggy and not worth the cost. It is connected to an outdated theme, and I didn’t even have a chance to try it properly. I tried to run a split-test but for some reason it grab the outdated theme. There is no live chat. I will try Intelegems.
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
I started an AB test. It deleted all of my product images and made some of my apps broken.
Results merchants put a number on
- 45% conversion rate with Shoplift. “increase our conversion rate by 45%”
- 3/4 other with Shogun. “3/4 bos to A”
- 12% other with Shogun. “pull another 12%”
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