Comparison · 121 merchant reviews read · Updated October 2026
Personizely vs Shogun
Short answer
Pick Personizely if you need shipping tests and personalization and you want the fewest bug complaints.
Pick Shogun if you need visual editor and ai test ideas and you care about a developer that answers reviews.
 Personizely |  Shogun | |
|---|---|---|
| App Store rating | 5★ (94) | 4.2★ (45) |
| Cost at your traffic | $39+/moStarting price. The listing says price rises with visitors but gives no tiers. | $39+/moCheapest plan: Pro. |
| How price scales | Starts at $39/month and goes up with site-wide monthly unique visitors, with a free trial available and about 20% off on annual billing. | Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated. |
| Launched | September 26, 2018 · Changelog | March 21, 2025 |
| App Store listing | App Store listing |
Personizely starts at $39 a month, Shogun at $39
Personizely
- Essential$39/mo
- Premium$59/mo
- Premium Plus$149/mo
“Based on site-wide monthly unique visitors.”
Shogun
- Pro$39/mo
- Advanced$119/mo
- Unlimited$499/mo
Only Personizely can run shipping tests
Read from each app's listing. A dot means the listing says it can do it.
| Personizely | Shogun | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Checkout tests | ● | ● |
| Personalization | ● | ○ |
| Visual editor | ○ | ● |
| AI test ideas | ○ | ● |
| Audience targeting | ● | ● |
| Profit per variant | ○ | ● |
Shogun reviews mention bugs problems 21.4% of the time, Personizely 2.2%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Personizely | Shogun | |
|---|---|---|
| Price | 2.2% | 3.6% |
| Billing and refunds | 0% | 0% |
| Support | 1.1% | 3.6% |
| Bugs | 2.2% | 21.4% |
| Setup | 1.1% | 0% |
| Dashboard | 0% | 0% |
| Reporting and stats | 0% | 3.6% |
| Flicker | 0% | 0% |
| Page speed | 0% | 0% |
| Integrations | 0% | 7.1% |
| What you can test | 0% | 3.6% |
| Results | 0% | 0% |
The most common Personizely complaint: price
App has a glitch which causes the cart no to function properly. Another glitch causes the app to install in backup versions of your theme. This caused a myriad of issues and an expensive process for diagnosing. Support was friendly, but seemed to either not completely understand the issue or lacked understanding on how this affected us with regards to time/money. They offered a discount, but…
The most common Shogun complaint: bugs
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
Shogun replies to 100% of reviews, Personizely to 29%
| Personizely | Shogun | |
|---|---|---|
| Reviews with a developer reply | 29% | 100% |
| Praise support | 75.3% | 39.3% |
| Complain about support | 1.1% | 3.6% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
I started an AB test. It deleted all of my product images and made some of my apps broken.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
Results merchants put a number on
- + de 6K revenue with Personizely. “lever + de 6K”
- 12 other with Personizely. “12 upsells”
- almost doubled AOV with Personizely. “almost doubled my AOV”
- tripled other with Personizely, testing popup opt-in rate. “tripled the opt-in rate”
- more than 5000$ revenue with Personizely. “more than 5000$ in sales”
- 3/4 other with Shogun. “3/4 bos to A”
- 12% other with Shogun. “pull another 12%”
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