Comparison · 107 merchant reviews read · Updated October 2026
ABConvert vs Shogun
Short answer
Pick ABConvert if you need shipping tests and offer tests and you want the fewest bug complaints.
Pick Shogun if you need content tests and you want the lowest starting price ($39/month).
 ABConvert |  Shogun | |
|---|---|---|
| App Store rating | 4.6★ (84) | 4.2★ (45) |
| Cost at your traffic | $99/moStarter covers your traffic. | $39+/moCheapest plan: Pro. |
| How price scales | Starts at $99/month with a free trial available, and each plan includes a set number of monthly test orders (1,000 to 30,000) with per-1,000 charges beyond that. | Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated. |
| Launched | October 31, 2022 | March 21, 2025 |
| App Store listing | App Store listing |
Shogun starts at $39 a month, ABConvert at $99
ABConvert
- Starter$99/mo
- Growth$199/mo
- Scale$399/mo
- Pro$599/mo
“1,000 test orders included. +$59/1K after; 5,000 test orders included. +$39/1K after; 15,000 test orders included. +$29/1K after; 30,000 test orders included. +$24/1K after”
Shogun
- Pro$39/mo
- Advanced$119/mo
- Unlimited$499/mo
Only ABConvert can run shipping tests
Read from each app's listing. A dot means the listing says it can do it.
Shogun reviews mention bugs problems 21.4% of the time, ABConvert 6.3%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
The most common ABConvert complaint: support
The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a…
The most common Shogun complaint: bugs
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
Shogun replies to 100% of reviews, ABConvert to 4%
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
I started an AB test. It deleted all of my product images and made some of my apps broken.
Results merchants put a number on
- 40% other with ABConvert, testing quantity breaks. “reduce COGs by 40%”
- 0.1% conversion rate with ABConvert. “improve your conversion rate by 0.1%”
- 3/4 other with Shogun. “3/4 bos to A”
- 12% other with Shogun. “pull another 12%”
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