Comparison · 55 merchant reviews read · Updated October 2026
ABsolutely vs Variant
Short answer
Pick ABsolutely if you need price tests and theme tests and you want the lowest starting price ($49/month).
Pick Variant if you need offer tests and checkout tests.
 ABsolutely |  Variant | |
|---|---|---|
| App Store rating | 4.9★ (47) | 5★ (8) |
| Cost at your traffic | $49+/moStarting price. The listing says price rises with orders but gives no tiers. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Starts at $49/month (Content Testing), $199 (Price Testing) or $499 (Advanced Testing), and goes up with your store's sitewide order volume; a free trial is available but its length isn't stated. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | November 29, 2024 | January 12, 2026 |
| App Store listing | App Store listing |
ABsolutely starts at $49 a month, Variant at $199
ABsolutely
- Content Testing$49/mo
- Price Testing$199/mo
- Advanced Testing$499/mo
“Starting at $49. Pricing scales based on sitewide order volume.”
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only ABsolutely can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| ABsolutely | Variant | |
|---|---|---|
| Price tests | ● | ○ |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ○ | ● |
| Checkout tests | ○ | ● |
| Personalization | ○ | ● |
| Visual editor | ● | ● |
| AI test ideas | ○ | ● |
| Audience targeting | ● | ○ |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| ABsolutely | |
|---|---|
| Price | 0% |
| Billing and refunds | 0% |
| Support | 4.3% |
| Bugs | 2.1% |
| Setup | 2.1% |
| Dashboard | 0% |
| Reporting and stats | 2.1% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
The most common ABsolutely complaint: bugs
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Variant replies to 88% of reviews. ABsolutely replies to none
| ABsolutely | Variant | |
|---|---|---|
| Reviews with a developer reply | 0% | 88% |
| Praise support | 48.9% | 75% |
| Complain about support | 4.3% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Update: They did reply. Most issues are unresolved but may be outside of their control. 1 issue is arguably user error / arguably UX defect (my bias as a customer is that it's a UX defect). Delay in response to a pri 1 issue seems to be from having recently switched support platforms. I need more time to evaluate and test things out, but am updating to 3 stars until I have a few days to do so. I…
Results merchants put a number on
- 15% other with ABsolutely, testing lower prices. “lower prices increased our profits by 15%”
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
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