Comparison · 147 merchant reviews read · Updated October 2026
Visually vs PM Digital
Short answer
Pick Visually if you need shipping tests and offer tests and you want the most proven option (147 reviews).
Pick PM Digital if you need audience targeting.
 Visually |  PM Digital | |
|---|---|---|
| App Store rating | 4.8★ (147) | 4.2★ (8) |
| Cost at your traffic | $80/moUp to 600 Orders covers your traffic. | FreeCheapest plan: Free Testing. |
| How price scales | Starts at $15/month for up to 100 orders and goes up with monthly orders to $80/month for up to 600 orders; free for development stores. | Free plan with 1 test of each type, or a flat $49/month for unlimited testing; a free trial is available but its length isn't stated. |
| Launched | June 15, 2022 | February 27, 2024 |
| App Store listing | App Store listing |
Visually starts at $0 a month, PM Digital at $0
Visually
- Free - Dev StoresFree
- Up to 100 Orders$15/mo
- Up to 200 Orders$25/mo
- Up to 600 Orders$80/mo
PM Digital
- Free TestingFree
- Pro CRO$49/mo
Only Visually can run shipping tests
Read from each app's listing. A dot means the listing says it can do it.
| Visually | PM Digital | |
|---|---|---|
| Price tests | ● | ● |
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Shipping tests | ● | ○ |
| Offer tests | ● | ○ |
| Checkout tests | ● | ○ |
| Personalization | ● | ○ |
| Visual editor | ● | ● |
| AI test ideas | ● | ○ |
| Audience targeting | ○ | ● |
| Free plan | ● | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Visually | |
|---|---|
| Price | 1.4% |
| Billing and refunds | 1.4% |
| Support | 2.9% |
| Bugs | 2.2% |
| Setup | 0.7% |
| Dashboard | 0% |
| Reporting and stats | 0.7% |
| Flicker | 0% |
| Page speed | 0.7% |
| Integrations | 0% |
| What you can test | 0.7% |
| Results | 0% |
The most common Visually complaint: support
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
PM Digital replies to 75% of reviews, Visually to 53%
| Visually | PM Digital | |
|---|---|---|
| Reviews with a developer reply | 53% | 75% |
| Praise support | 81.3% | 12.5% |
| Complain about support | 2.9% | 12.5% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.
Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - only…
There is no "Free Plan" as suggested. There is a Free Trial.
It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a…
Results merchants put a number on
- 13%+ conversion rate with Visually. “driven 13%+ CRO uplift”
- 15–27% conversion rate with Visually, testing renaming a product. “conversion lifts between 15–27%”
- $400K revenue with Visually, testing renaming a product. “projecting over $400K in annual incremental revenue”
- 6 figure revenue with Visually. “6 figure incremental revenue gains”
Add another app to this comparison
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