Comparison · 40 merchant reviews read · Updated October 2026
ABboost vs Emerald Collective
Short answer
Pick ABboost if you need theme tests and template tests.
Pick Emerald Collective if you need shipping tests and audience targeting and you want to start on a free plan.
| App Store rating | 4.5★ (25) | 2.9★ (17) |
|---|---|---|
| Cost at your traffic | $4.99+/moCheapest plan: Starter. | FreeCheapest plan: Free Plan. |
| How price scales | Starts at $4.99/month and goes up with the number of active tests you can run, with a free trial available and about 17% off on yearly billing. | Free for up to 10 orders, or a flat $10/month for unlimited orders and 24/7 support. |
| Launched | November 6, 2025 | December 3, 2024 |
| App Store listing | App Store listing |
Emerald Collective starts at $0 a month, ABboost at $4.99
ABboost
- Starter$4.99/mo
- Professional$14.99/mo
- Enterprise$29.99/mo
Emerald Collective
- Free PlanFree
- Premium Plan$10/mo
Only ABboost can run theme tests
Read from each app's listing. A dot means the listing says it can do it.
| Price tests | ● | ● |
|---|---|---|
| Theme tests | ● | ○ |
| Template tests | ● | ○ |
| Content tests | ● | ○ |
| URL split tests | ● | ○ |
| Shipping tests | ○ | ● |
| Audience targeting | ○ | ● |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Price | 0% |
|---|---|
| Billing and refunds | 0% |
| Support | 0% |
| Bugs | 12.5% |
| Setup | 4.2% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
The most common ABboost complaint: bugs
After removing the app the code and testing is still ist active. i can´t stop the redirection. The redirection is also to the wrong product since the test ins not aktiv any more .
Emerald Collective replies to 25% of reviews, ABboost to 13%
| Reviews with a developer reply | 13% | 25% |
|---|---|---|
| Praise support | 16.7% | 31.3% |
| Complain about support | 0% | 25% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
purtroppo non funziona. Dopo alcune ore non ha ancora generato impression nessuna delle due varianti. Ho aperto varie chat di assistenza in cui dicono di rispondere in 16 minuti ma dopo 24 ancora non hanno risposto. Intanto l'ABtest continua a non funzionare. Disinstallo tutto
The app not working, i just wanted to do an A/B test for shipping rate. The exchanges with support lasted four days. First, they asked me for an authentication code to access my store (which was strange), then they told me it was fixed but it still didn't work, and then they asked me to call them to fix it live, even though it had already been done normally. In conclusion, four days wasted for…
Very bad, I insist for a long time, has experienced constant error, delay, unable to create the test, can't choose the product after test finally launched the first product price, but it's very wonderful is a few hours later I products in the price of shopify concrete was somehow changed, changed to test the price of group B, ridiculous! Customer support is slow to respond, I can never reach…
Doesn't work very well, when you've created a price testing sometimes the test just disappears, you cant edit it either.
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