Comparison · 67 merchant reviews read · Updated October 2026
Trident AB vs Essential
Short answer
Pick Trident AB if you need price tests and content tests and you want the most proven option (47 reviews).
Pick Essential if you want the fewest bug complaints and you care about a developer that answers reviews.
 Trident AB |  Essential | |
|---|---|---|
| App Store rating | 4.7★ (47) | 5★ (28) |
| Cost at your traffic | Free to startStarting price. The listing says price rises with visitors but gives no tiers. | FreeCheapest plan: Free. |
| How price scales | Free for up to 500 monthly impressions, then $19.99 to $49.99/month as your monthly impression limit grows, with about 20% off for annual billing. | The listing says this app is free and gives no paid plans or usage-based pricing. |
| Launched | August 9, 2021 | June 11, 2025 |
| App Store listing | App Store listing |
Trident AB starts at $0 a month, Essential at $0
Trident AB
- FreeFree
- Premium$19.99/mo
- Business$24.99/mo
- Enterprise$49.99/mo
Essential
- FreeFree
Only Trident AB can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| Trident AB | Essential | |
|---|---|---|
| Price tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ○ |
| URL split tests | ● | ● |
| Free plan | ● | ● |
Trident AB reviews mention bugs problems 12.8% of the time, Essential 0%
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Trident AB | Essential | |
|---|---|---|
| Price | 2.1% | 0% |
| Billing and refunds | 2.1% | 0% |
| Support | 6.4% | 0% |
| Bugs | 12.8% | 0% |
| Setup | 0% | 0% |
| Dashboard | 6.4% | 0% |
| Reporting and stats | 6.4% | 0% |
| Flicker | 0% | 0% |
| Page speed | 0% | 0% |
| Integrations | 2.1% | 0% |
| What you can test | 0% | 0% |
| Results | 0% | 0% |
The most common Trident AB complaint: bugs
Not impressed. Our first test had an issue and when we tried to make the changes necessary it just glitched and kept trying to load. So we created a new test, and it will not switch back and forth at all. Support tried to help, but doesn't seem to be able to figure out what is going on. We just want a refund and will try a different app instead.
Essential replies to 20% of reviews. Trident AB replies to none
| Trident AB | Essential | |
|---|---|---|
| Reviews with a developer reply | 0% | 20% |
| Praise support | 12.8% | 15% |
| Complain about support | 6.4% | 0% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
The app is faulty and causes rework - it removed all our variant images and caused lose of sales. Now we have hours of rework to just get our website back to where it was before implementing this app.
I ran one test on one product detail page. the goal was to test the product images. Test didn't work as it should. I immediately stopped it. But the app destroyed our product detail page. All images were a mess. Can't recommend it.
when I hopped on a call they promised free trial for 2 years, haven't received it since months. Also there's almost no live chat support, making it difficult to communicate. App does not show ATC performance as well, must be bug.
Results merchants put a number on
- +9% other with Trident AB, testing checkout button. “up 9%”
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