Comparison · 16 merchant reviews read · Updated October 2026
PM Digital vs Variant
Short answer
Pick PM Digital if you need price tests and theme tests and you want to start on a free plan.
Pick Variant if you need offer tests and checkout tests.
 PM Digital |  Variant | |
|---|---|---|
| App Store rating | 4.2★ (8) | 5★ (8) |
| Cost at your traffic | FreeCheapest plan: Free Testing. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Free plan with 1 test of each type, or a flat $49/month for unlimited testing; a free trial is available but its length isn't stated. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | February 27, 2024 | January 12, 2026 |
| App Store listing | App Store listing |
PM Digital starts at $0 a month, Variant at $199
PM Digital
- Free TestingFree
- Pro CRO$49/mo
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only PM Digital can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| PM Digital | Variant | |
|---|---|---|
| Price tests | ● | ○ |
| Theme tests | ● | ○ |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Offer tests | ○ | ● |
| Checkout tests | ○ | ● |
| Personalization | ○ | ● |
| Visual editor | ● | ● |
| AI test ideas | ○ | ● |
| Audience targeting | ● | ○ |
| Free plan | ● | ○ |
What reviewers complain about
None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.
Variant replies to 88% of reviews, PM Digital to 75%
| PM Digital | Variant | |
|---|---|---|
| Reviews with a developer reply | 75% | 88% |
| Praise support | 12.5% | 75% |
| Complain about support | 12.5% | 0% |
Results merchants put a number on
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
Other head-to-heads: PM Digital vs IntelligemsVariant vs IntelligemsPM Digital vs VisuallyVariant vs VisuallyPM Digital vs ElevateVariant vs ElevatePM Digital vs ShopliftVariant vs ShopliftPM Digital vs PersonizelyVariant vs PersonizelyPM Digital vs ABConvertVariant vs ABConvert
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