Comparison · 36 merchant reviews read · Updated October 2026
Shogun vs PM Digital
Short answer
Pick Shogun if you need checkout tests and ai test ideas and you want the most proven option (45 reviews).
Pick PM Digital if you want to start on a free plan.
| App Store rating | 4.2★ (45) | 4.2★ (8) |
|---|---|---|
| Cost at your traffic | $39+/moCheapest plan: Pro. | FreeCheapest plan: Free Testing. |
| How price scales | Starts at $39/month and goes up by plan, which mainly differs in the number of active tests and features; a free trial is available but its length isn't stated. | Free plan with 1 test of each type, or a flat $49/month for unlimited testing; a free trial is available but its length isn't stated. |
| Launched | March 21, 2025 | February 27, 2024 |
| App Store listing | App Store listing |
PM Digital starts at $0 a month, Shogun at $39
Shogun
- Pro$39/mo
- Advanced$119/mo
- Unlimited$499/mo
PM Digital
- Free TestingFree
- Pro CRO$49/mo
Only Shogun can run checkout tests
Read from each app's listing. A dot means the listing says it can do it.
| Price tests | ● | ● |
|---|---|---|
| Theme tests | ● | ● |
| Template tests | ● | ● |
| Content tests | ● | ● |
| URL split tests | ● | ● |
| Checkout tests | ● | ○ |
| Visual editor | ● | ● |
| AI test ideas | ● | ○ |
| Audience targeting | ● | ● |
| Profit per variant | ● | ○ |
| Free plan | ○ | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Price | 3.6% |
|---|---|
| Billing and refunds | 0% |
| Support | 3.6% |
| Bugs | 21.4% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 3.6% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 7.1% |
| What you can test | 3.6% |
| Results | 0% |
The most common Shogun complaint: bugs
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
Shogun replies to 100% of reviews, PM Digital to 75%
| Reviews with a developer reply | 100% | 75% |
|---|---|---|
| Praise support | 39.3% | 12.5% |
| Complain about support | 3.6% | 12.5% |
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written…
it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
I started an AB test. It deleted all of my product images and made some of my apps broken.
Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.
Results merchants put a number on
- 3/4 other with Shogun. “3/4 bos to A”
- 12% other with Shogun. “pull another 12%”
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