Comparison · 18 merchant reviews read · Updated October 2026
Falcon vs Variant
Short answer
Pick Falcon if you need price tests and theme tests and you want to start on a free plan.
Pick Variant if you need url split tests and offer tests.
 Falcon |  Variant | |
|---|---|---|
| App Store rating | 5★ (10) | 5★ (8) |
| Cost at your traffic | Free to startCheapest plan: Free Forever. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Free for 1 product test, $5.99/month for 5 product and 5 theme tests, or $29.99/month for unlimited tests; price depends on the number of tests, not traffic. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | April 28, 2025 | January 12, 2026 |
| App Store listing | App Store listing |
Falcon starts at $0 a month, Variant at $199
Falcon
- Free ForeverFree
- Basic$5.99/mo
- Pro$29.99/mo
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only Falcon can run price tests
Read from each app's listing. A dot means the listing says it can do it.
What reviewers complain about
None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.
Variant replies to 88% of reviews, Falcon to 20%
Results merchants put a number on
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
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