Comparison · 89 merchant reviews read · Updated October 2026
ABConvert vs Falcon
Short answer
Pick ABConvert if you need url split tests and shipping tests and you want the most proven option (84 reviews).
Pick Falcon if you need content tests and you want to start on a free plan.
 ABConvert |  Falcon | |
|---|---|---|
| App Store rating | 4.6★ (84) | 5★ (10) |
| Cost at your traffic | $99/moStarter covers your traffic. | Free to startCheapest plan: Free Forever. |
| How price scales | Starts at $99/month with a free trial available, and each plan includes a set number of monthly test orders (1,000 to 30,000) with per-1,000 charges beyond that. | Free for 1 product test, $5.99/month for 5 product and 5 theme tests, or $29.99/month for unlimited tests; price depends on the number of tests, not traffic. |
| Launched | October 31, 2022 | April 28, 2025 |
| App Store listing | App Store listing |
Falcon starts at $0 a month, ABConvert at $99
ABConvert
- Starter$99/mo
- Growth$199/mo
- Scale$399/mo
- Pro$599/mo
“1,000 test orders included. +$59/1K after; 5,000 test orders included. +$39/1K after; 15,000 test orders included. +$29/1K after; 30,000 test orders included. +$24/1K after”
Falcon
- Free ForeverFree
- Basic$5.99/mo
- Pro$29.99/mo
Only ABConvert can run url split tests
Read from each app's listing. A dot means the listing says it can do it.
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| ABConvert | |
|---|---|
| Price | 3.8% |
| Billing and refunds | 1.3% |
| Support | 6.3% |
| Bugs | 6.3% |
| Setup | 1.3% |
| Dashboard | 1.3% |
| Reporting and stats | 0% |
| Flicker | 1.3% |
| Page speed | 0% |
| Integrations | 1.3% |
| What you can test | 1.3% |
| Results | 0% |
The most common ABConvert complaint: support
The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a…
Falcon replies to 20% of reviews, ABConvert to 4%
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
USE AT YOUR OWN RISK This app cost me more than it helped or saved. *****DOES NOT SYNC INVENTORY. (also does not warn you about this) In my case this lead to overselling hundreds of items. when I asked the staff to explain how inventory works, it took well over 5 minutes to get a real answer: Me: so i am meant to manually recalculate my inventory after a test? Jeffrey: No you don’t have to Me:…
Results merchants put a number on
- 40% other with ABConvert, testing quantity breaks. “reduce COGs by 40%”
- 0.1% conversion rate with ABConvert. “improve your conversion rate by 0.1%”
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