Comparison · 28 merchant reviews read · Updated October 2026
Essential vs PM Digital
Short answer
Pick Essential if you want the most proven option (28 reviews).
Pick PM Digital if you need price tests and theme tests.
 Essential |  PM Digital | |
|---|---|---|
| App Store rating | 5★ (28) | 4.2★ (8) |
| Cost at your traffic | FreeCheapest plan: Free. | FreeCheapest plan: Free Testing. |
| How price scales | The listing says this app is free and gives no paid plans or usage-based pricing. | Free plan with 1 test of each type, or a flat $49/month for unlimited testing; a free trial is available but its length isn't stated. |
| Launched | June 11, 2025 | February 27, 2024 |
| App Store listing | App Store listing |
Essential starts at $0 a month, PM Digital at $0
Essential
- FreeFree
PM Digital
- Free TestingFree
- Pro CRO$49/mo
Only PM Digital can run price tests
Read from each app's listing. A dot means the listing says it can do it.
| Essential | PM Digital | |
|---|---|---|
| Price tests | ○ | ● |
| Theme tests | ○ | ● |
| Template tests | ● | ● |
| Content tests | ○ | ● |
| URL split tests | ● | ● |
| Visual editor | ○ | ● |
| Audience targeting | ○ | ● |
| Free plan | ● | ● |
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Essential | |
|---|---|
| Price | 0% |
| Billing and refunds | 0% |
| Support | 0% |
| Bugs | 0% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
PM Digital replies to 75% of reviews, Essential to 20%
| Essential | PM Digital | |
|---|---|---|
| Reviews with a developer reply | 20% | 75% |
| Praise support | 15% | 12.5% |
| Complain about support | 0% | 12.5% |
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