Comparison · 30 merchant reviews read · Updated October 2026
Essential vs Falcon
Short answer
Pick Essential if you need url split tests and you want the most proven option (28 reviews).
Pick Falcon if you need price tests and theme tests.
 Essential |  Falcon | |
|---|---|---|
| App Store rating | 5★ (28) | 5★ (10) |
| Cost at your traffic | FreeCheapest plan: Free. | Free to startCheapest plan: Free Forever. |
| How price scales | The listing says this app is free and gives no paid plans or usage-based pricing. | Free for 1 product test, $5.99/month for 5 product and 5 theme tests, or $29.99/month for unlimited tests; price depends on the number of tests, not traffic. |
| Launched | June 11, 2025 | April 28, 2025 |
| App Store listing | App Store listing |
Essential starts at $0 a month, Falcon at $0
Essential
- FreeFree
Falcon
- Free ForeverFree
- Basic$5.99/mo
- Pro$29.99/mo
Only Essential can run url split tests
Read from each app's listing. A dot means the listing says it can do it.
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Essential | |
|---|---|
| Price | 0% |
| Billing and refunds | 0% |
| Support | 0% |
| Bugs | 0% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
Essential replies to 20% of reviews, Falcon to 20%
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