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Comparison · 43 merchant reviews read · Updated October 2026

Eraya vs Variant

Short answer

Pick Eraya if you need price tests and theme tests and you want to start on a free plan.

Pick Variant if you need personalization.

ErayaVariant
App Store rating5★ (35)5★ (8)
Cost at your trafficFreeCheapest plan: Free.$599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote.
How price scalesFree for 1 active test up to 50 orders, then a flat $29/month (Growth) or $59/month (Pro) with unlimited tests, orders and visitors, and 20% off if billed annually.Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly.
LaunchedOctober 30, 2025January 12, 2026
App Store listingApp Store listing

Eraya starts at $0 a month, Variant at $199

Eraya

  • FreeFree
  • GROWTH$29/mo
  • Pro$59/mo

Variant

  • Up to 5K Sessions$199/mo
  • Up to 10K Sessions$399/mo
  • Up to 25K Sessions$599/mo

Only Eraya can run price tests

Read from each app's listing. A dot means the listing says it can do it.

ErayaVariant
Price tests●○
Theme tests●○
Template tests●●
Content tests●●
URL split tests●●
Shipping tests●○
Offer tests●●
Checkout tests●●
Personalization○●
Visual editor●●
AI test ideas●●
Audience targeting●○
Free plan●○

What reviewers complain about

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

Eraya
Price0%
Billing and refunds0%
Support0%
Bugs0%
Setup0%
Dashboard0%
Reporting and stats0%
Flicker0%
Page speed0%
Integrations0%
What you can test0%
Results0%

Variant replies to 88% of reviews, Eraya to 77%

ErayaVariant
Reviews with a developer reply77%88%
Praise support88.6%75%
Complain about support0%0%

Results merchants put a number on

  • 1.7% conversion rate with Variant. “jump to 1.7%”
  • 2.2% conversion rate with Variant. “hit 2.2%”

Add another app to this comparison

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