shopifyabtests
Your store, per month:Example numbers. Enter yours and every price on the site updates.

Comparison · 14 merchant reviews read · Updated October 2026

Variant vs Datablaze

Short answer

Pick Variant if you need template tests and content tests.

Pick Datablaze if you want to start on a free plan.

VariantDatablaze
App Store rating5★ (8)5★ (6)
Cost at your traffic$599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote.FreeCheapest plan: Free.
How price scalesStarts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly.Free to start, then $49/month for Grow or $299/month for Scale, with flat prices that don't change with store traffic or sales.
LaunchedJanuary 12, 2026April 30, 2026
App Store listingApp Store listing

Datablaze starts at $0 a month, Variant at $199

Variant

  • Up to 5K Sessions$199/mo
  • Up to 10K Sessions$399/mo
  • Up to 25K Sessions$599/mo

Datablaze

  • FreeFree
  • Grow$49/mo
  • Scale$299/mo

Only Variant can run template tests

Read from each app's listing. A dot means the listing says it can do it.

VariantDatablaze
Template tests●○
Content tests●○
URL split tests●○
Offer tests●○
Checkout tests●○
Personalization●○
Visual editor●○
AI test ideas●●
Free plan○●

What reviewers complain about

None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.

Datablaze replies to 100% of reviews, Variant to 88%

VariantDatablaze
Reviews with a developer reply88%100%
Praise support75%16.7%
Complain about support0%0%

Results merchants put a number on

  • 1.7% conversion rate with Variant. “jump to 1.7%”
  • 2.2% conversion rate with Variant. “hit 2.2%”

Add another app to this comparison

Other head-to-heads: Variant vs IntelligemsDatablaze vs IntelligemsVariant vs VisuallyDatablaze vs VisuallyVariant vs ElevateDatablaze vs ElevateVariant vs ShopliftDatablaze vs ShopliftVariant vs PersonizelyDatablaze vs PersonizelyVariant vs ABConvertDatablaze vs ABConvert

Looking past Variant and Datablaze? See Variant alternatives.