Comparison · 18 merchant reviews read · Updated October 2026
Curvature AI Price Testing vs Variant
Short answer
Pick Curvature AI Price Testing if you need audience targeting and you want to start on a free plan.
Pick Variant if you need template tests and content tests.
 Curvature AI Price Testing |  Variant | |
|---|---|---|
| App Store rating | 5★ (10) | 5★ (8) |
| Cost at your traffic | $100/moPrice Testing 0 covers your traffic. | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. |
| How price scales | Free to start with AI pricing recommendations, then paid price testing plans run $100 to $350/month depending on whether you have up to 1,000, 2,500, or 5,000 orders per month. | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. |
| Launched | January 24, 2023 | January 12, 2026 |
| App Store listing | App Store listing |
Curvature AI Price Testing starts at $0 a month, Variant at $199
Curvature AI Price Testing
- Pricing CopilotFree
- Price Testing 0$100/mo
- Price Testing 1$200/mo
- Price Testing 2$350/mo
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
Only Curvature AI Price Testing can run audience targeting
Read from each app's listing. A dot means the listing says it can do it.
| Curvature AI Price Testing | Variant | |
|---|---|---|
| Template tests | ○ | ● |
| Content tests | ○ | ● |
| URL split tests | ○ | ● |
| Offer tests | ○ | ● |
| Checkout tests | ○ | ● |
| Personalization | ○ | ● |
| Visual editor | ○ | ● |
| AI test ideas | ● | ● |
| Audience targeting | ● | ○ |
| Free plan | ● | ○ |
What reviewers complain about
None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.
Variant replies to 88% of reviews. Curvature AI Price Testing replies to none
| Curvature AI Price Testing | Variant | |
|---|---|---|
| Reviews with a developer reply | 0% | 88% |
| Praise support | 80% | 75% |
| Complain about support | 0% | 0% |
Results merchants put a number on
- up 40% conversion rate with Curvature AI Price Testing, testing lower price point. “CVR up 40%”
- up 19% other with Curvature AI Price Testing, testing lower price point. “profit/visitor up 19%”
- 5-10% other with Curvature AI Price Testing. “recoup 5-10% profit margin per order”
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
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