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Comparison · 32 merchant reviews read · Updated October 2026

ABboost vs Variant

Short answer

Pick ABboost if you need price tests and theme tests and you want the lowest starting price ($4.99/month).

Pick Variant if you need offer tests and checkout tests.

ABboostVariant
App Store rating4.5★ (25)5★ (8)
Cost at your traffic$4.99+/moCheapest plan: Starter.$599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote.
How price scalesStarts at $4.99/month and goes up with the number of active tests you can run, with a free trial available and about 17% off on yearly billing.Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly.
LaunchedNovember 6, 2025January 12, 2026
App Store listingApp Store listing

ABboost starts at $4.99 a month, Variant at $199

ABboost

  • Starter$4.99/mo
  • Professional$14.99/mo
  • Enterprise$29.99/mo

Variant

  • Up to 5K Sessions$199/mo
  • Up to 10K Sessions$399/mo
  • Up to 25K Sessions$599/mo

Only ABboost can run price tests

Read from each app's listing. A dot means the listing says it can do it.

ABboostVariant
Price tests●○
Theme tests●○
Template tests●●
Content tests●●
URL split tests●●
Offer tests○●
Checkout tests○●
Personalization○●
Visual editor○●
AI test ideas○●

What reviewers complain about

Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.

ABboost
Price0%
Billing and refunds0%
Support0%
Bugs12.5%
Setup4.2%
Dashboard0%
Reporting and stats0%
Flicker0%
Page speed0%
Integrations0%
What you can test0%
Results0%

The most common ABboost complaint: bugs

After removing the app the code and testing is still ist active. i can´t stop the redirection. The redirection is also to the wrong product since the test ins not aktiv any more .

★☆☆☆☆ · pawINAYA® · May 18, 2026

Variant replies to 88% of reviews, ABboost to 13%

ABboostVariant
Reviews with a developer reply13%88%
Praise support16.7%75%
Complain about support0%0%

Results merchants put a number on

  • 1.7% conversion rate with Variant. “jump to 1.7%”
  • 2.2% conversion rate with Variant. “hit 2.2%”

Add another app to this comparison

Other head-to-heads: ABboost vs IntelligemsVariant vs IntelligemsABboost vs VisuallyVariant vs VisuallyABboost vs ElevateVariant vs ElevateABboost vs ShopliftVariant vs ShopliftABboost vs PersonizelyVariant vs PersonizelyABboost vs ABConvertVariant vs ABConvert

Looking past ABboost and Variant? See ABboost alternatives.