Comparison · 13 merchant reviews read · Updated October 2026
Variant vs AB Tasty
Short answer
Pick Variant if you need template tests and offer tests.
Pick AB Tasty if you want to start on a free plan.
 Variant |  AB Tasty | |
|---|---|---|
| App Store rating | 5★ (8) | 4.9★ (5) |
| Cost at your traffic | $599+/moYour traffic is above the listed limits. Up to 25K Sessions is the floor, expect a custom quote. | Free to startCheapest plan: Free (for clients). |
| How price scales | Starts at $199/month for up to 5K sessions and goes up with monthly sessions, to $599/month for up to 25K sessions, with 20% off if billed yearly. | The app is free to install, but you need a separate AB Tasty account to use it, and the listing doesn't say what that costs. |
| Launched | January 12, 2026 | May 7, 2024 |
| App Store listing | App Store listing |
AB Tasty starts at $0 a month, Variant at $199
Variant
- Up to 5K Sessions$199/mo
- Up to 10K Sessions$399/mo
- Up to 25K Sessions$599/mo
AB Tasty
- Free (for clients)Free
“Free to install. Additional charges may apply.”
Only Variant can run template tests
Read from each app's listing. A dot means the listing says it can do it.
What reviewers complain about
None of these apps has 20+ reviews yet, so there's not enough to compare complaint rates.
Variant replies to 88% of reviews. AB Tasty replies to none
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Says its free (its not free, it just directs you to their personal page where you can pick pricing)
Results merchants put a number on
- 1.7% conversion rate with Variant. “jump to 1.7%”
- 2.2% conversion rate with Variant. “hit 2.2%”
Add another app to this comparison
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