Comparison · 25 merchant reviews read · Updated October 2026
Essential vs AB Tasty
Short answer
Pick Essential if you need template tests and you want the most proven option (28 reviews).
Pick AB Tasty if you need content tests and checkout tests.
 Essential |  AB Tasty | |
|---|---|---|
| App Store rating | 5★ (28) | 4.9★ (5) |
| Cost at your traffic | FreeCheapest plan: Free. | Free to startCheapest plan: Free (for clients). |
| How price scales | The listing says this app is free and gives no paid plans or usage-based pricing. | The app is free to install, but you need a separate AB Tasty account to use it, and the listing doesn't say what that costs. |
| Launched | June 11, 2025 | May 7, 2024 |
| App Store listing | App Store listing |
Essential starts at $0 a month, AB Tasty at $0
Essential
- FreeFree
AB Tasty
- Free (for clients)Free
“Free to install. Additional charges may apply.”
Only Essential can run template tests
Read from each app's listing. A dot means the listing says it can do it.
What reviewers complain about
Share of each app's reviews that complain about the topic. Apps under 20 reviews are left out because a single review swings the number.
| Essential | |
|---|---|
| Price | 0% |
| Billing and refunds | 0% |
| Support | 0% |
| Bugs | 0% |
| Setup | 0% |
| Dashboard | 0% |
| Reporting and stats | 0% |
| Flicker | 0% |
| Page speed | 0% |
| Integrations | 0% |
| What you can test | 0% |
| Results | 0% |
Essential replies to 20% of reviews. AB Tasty replies to none
Serious problems reviewers reported
Billing disputes, broken stores, misused data and missing features. Each one is a single merchant's account.
Says its free (its not free, it just directs you to their personal page where you can pick pricing)
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